McDonald’s Inc

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Fast-food industry is the growing industry in the United States and around the world. McDonald’s Inc. is a leader in fast food restaurant industry which was founded at the end of 1960th. Today, it operates 30,000 restaurants in 121 countries. The main stages of technology development include: Know-how, Design technology transfer (goods and services); Production processes and Process development; Information and Communications; Transport and distribution (Johnson, Scholes, 1993).

The design technology and know-how stage implies changes in technology which affect the products available to consumer and businesses, the quality of the products and their functionality. For example, McDonald’s implements “a non-HFC standard for its refrigeration equipment -in all countries where commercially and environmentally viable and where alternatives can be legally used” (Alternative Refrigeration Backgrounder, 2005).  This technology has made possible to reduce emissions, meet high operational standards and safe money. This stage of technology development includes sources of technology including funding (Lundquist, 2004) and helps to reduce the length of the product life cycle and therefore the time to recoup investment. Investment costs are also increased as a number o technologies in a product is increased.

In McDonald’s Inc. the stage of process development was transformed during the 1990s and automated by computer-aided design and computer-aided manufacturing and services. This has speeded up design processes, transformed working practices and increased the efficiency of production and help……………………………………………………………………………………………………………..

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