case study analysis air Asia and tune group

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Strategic Management in a Global Context Using Porter’s five forces model, analyze the attractiveness of the South East Asian airline industry. Discuss the barriers to entry a new entrant might face in this industry. Conduct a value chain analysis to determine AirAsia and the Tune Group’s organizational capabilities and advance this analysis by using an additional framework(s) to interpret their core competencies. Discuss how AirAsia and the Tune Group used their existing capabilities to grow and diversify their business. Using Ansoff’s Product/Market Matrix, analyze the case evidence on which growth directions AirAsia and the Tune Group have pursued and make recommendations on future growth options.

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Data and Ethics in Public Policy Decision

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Read the following scenario and use the information to complete your assignment. Imagine you work for one of your state’s legislators, and assume that use of marijuana is not legal in your state. An organization known as People for Ethical use of Weed (PEW) is a lobbying group that promotes the legalization of marijuana. PEW has approached your boss, and fellow legislators Bob Pineapple and Suzanne Kiwis to encourage legalization of marijuana in your state. The lobbyists for PEW suggest that marijuana is not habit forming and does not have the same negative health considerations as other substances such as alcohol. Further, they indicate that doctors prescribe marijuana in states where it is legal to treat the symptoms of many medical conditions. The PEW proponents argue that because marijuana is a natural substance that grows in the ground and is not harmful, it should be legal. Legislators Pineapple and Kiwis want to support legislation to legalize marijuana after hearing what PEW has to say. They assert that people use marijuana anyway, and that other states are already doing the same. They want your boss’s support for this legislation. Your boss agrees to have you read some research to help identify if such legislation would be in the public’s best interest. Read reports from the Washington State Institute for Public Policy, including Legalization of Recreational Marijuana in Washington: Monitoring Trends in Use Prior to the Implementation of I-502 and Medical Marijuana: Access and Regulations in Washington State. Use the keyword “marijuana” in the Search WSIPP reports field to return other relevant results. Write a 750-1,000-word essay. Include the following: Explain why legislators using an unbiased research approach is more beneficial for citizens than just complying with a lobbying group pleading for change. Discuss how government uses data to guide policy. Identify the specific data in the report that would best help legislators decide what is in the public’s best interest. Explain why those elements are most important. What ethical concerns may arise if solid, unbiased data is not used in deciding public matters? Why is it important that lawmakers use ethics in decision making? What ethical considerations are specific to this issue that legislators should be aware of before deciding on this issue? Include 2 or more scholarly resources. This benchmark assignment assesses the following competency. Prepare this assignment according to the guidelines found in the APA Style Guide. 4.4: Assess ethical issues common to the administration of government.Explain why legislators use of unbiased research approach is more beneficial for citizens than just a lobbying group pleading for change. Rubric 10.0 Essay omits or incompletely describes why legislators use of unbiased research approach is more beneficial for citizens than just a lobbying group pleading for change. Explanation is omitted or incomplete, and lacks evidence to support claims. Essay does not demonstrate understanding of the topic. Essay inadequately describes why legislators use of unbiased research approach is more beneficial for citizens than just a lobbying group pleading for change. Explanation is weak and missing evidence to support claims. Essay demonstrates poor understanding of the topic. Essay adequately describes why legislators use of unbiased research approach is more beneficial for citizens than just a lobbying group pleading for change. Explanation is limited and lacks some evidence to support claims. Essay demonstrates a basic understanding of the topic. Essay clearly describes why legislators use of unbiased research approach is more beneficial for citizens than just a lobbying group pleading for change. Explanation is strong with sound analysis and some evidence to support claims. Essay demonstrates understanding that extends beyond the surface the topic. Essay expertly describes why legislators use unbiased research approach is more beneficial for citizens than just a lobbying group pleading for change. Explanation is comprehensive and insightful with relevant evidence to support claims. Essay demonstrates an exceptional understanding of the topic. Discuss how government uses data to guide policy, including identifying the specific data in the report that would best help legislators decide what is in the public′s best interest and explaining why those elements are most important. 30.0 Essay omits or incompletely describes how government uses data to guide policy. Explanation identifying the specific data in the report that would best help legislators decide what is in the public′s best interest and explaining why those elements are most important is omitted or incomplete, and lacks evidence to support claims. Essay does not demonstrate understanding of the topic. Essay inadequately describes how government uses data to guide policy. Explanation identifying the specific data in the report that would best help legislators decide what is in the public′s best interest and explaining why those elements are most important is weak and missing evidence to support claims. Essay demonstrates poor understanding of the topic. Essay adequately describes how government uses data to guide policy. Explanation identifying the specific data in the report that would best help legislators decide what is in the public′s best interest and explaining why those elements are most important is limited and lacks some evidence to support claims. Essay demonstrates a basic understanding of the topic. Essay clearly describes how government uses data to guide policy. Explanation identifying the specific data in the report that would best help legislators decide what is in the public′s best interest and explaining why those elements are most important is strong with sound analysis and some evidence to support claims. Essay demonstrates understanding that extends beyond the surface the topic. Essay expertly describes how government uses data to guide policy. Explanation identifying the specific data in the report that would best help legislators decide what is in the public′s best interest and explaining why those elements are most important is comprehensive and insightful with relevant evidence to support claims. Essay demonstrates an exceptional understanding of the topic. Discuss ethical concerns that may arise if solid, unbiased data is not used in deciding public matters, why it is important that lawmakers use ethics in decision-making, and what ethical considerations are specific to this issue that legislators should be aware of before deciding on this issue. (Comp. 4.4) 30.0 Essay omits or incompletely describes ethical issues. Explanation of ethical concerns that may arise if solid, unbiased data is not used in deciding public matters, why it is important that lawmakers use ethics in decision-making, and what ethical considerations are specific to this issue that legislators should be aware of before deciding on this issue is omitted or incomplete, and lacks evidence to support claims. Essay does not demonstrate understanding of the topic. Essay inadequately describes ethical issues. Explanation of ethical concerns that may arise if solid, unbiased data is not used in deciding public matters, why it is important that lawmakers use ethics in decision-making, and what ethical considerations are specific to this issue that legislators should be aware of before deciding on this issue is weak and missing evidence to support claims. Essay demonstrates poor understanding of the topic. Essay adequately describes ethical issues. Explanation of ethical concerns that may arise if solid, unbiased data is not used in deciding public matters, why it is important that lawmakers use ethics in decision-making, and what ethical considerations are specific to this issue that legislators should be aware of before deciding on this issue is limited and lacks some evidence to support claims. Essay demonstrates a basic understanding of the topic. Essay clearly describes ethical issues. Explanation of ethical concerns that may arise if solid, unbiased data is not used in deciding public matters, why it is important that lawmakers use ethics in decision-making, and what ethical considerations are specific to this issue that legislators should be aware of before deciding on this issue is strong with sound analysis and some evidence to support claims. Essay demonstrates understanding that extends beyond the surface the topic. Essay expertly describes ethical issues. Explanation of ethical concerns that may arise if solid, unbiased data is not used in deciding public matters, why it is important that lawmakers use ethics in decision-making, and what ethical considerations are specific to this issue that legislators should be aware of before deciding on this issue is comprehensive and insightful with relevant evidence to support claims. Essay demonstrates an exceptional understanding of the topic. Organization and Effectiveness 20.0 Thesis Development and Purpose 7.0 Paper lacks any discernible overall purpose or organizing claim. Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear. Thesis and/or main claim are apparent and appropriate to purpose. Thesis and/or main claim are clear and forecast the development of the paper. It is desсrіptive and reflective of the arguments and appropriate to the purpose. Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear. Argument Logic and Construction 8.0 Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources. Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility. Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis. Argument shows logical progression. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative. Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative. Mechanics of Writing (includes spelling, punctuation, grammar, language use) 5.0 Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) and/or word choice are present. Sentence structure is correct but not varied. Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. Writer is clearly in command of standard, written, academic English. Format 10.0 Paper Format (use of appropriate style for the major and assignment) 5.0 Template is not used appropriately, or documentation format is rarely followed correctly. Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent. Appropriate template is used. Formatting is correct, although some minor errors may be present. Appropriate template is fully used. There are virtually no errors in formatting style. All format elements are correct. Research Citations (in-text citations for paraphrasing and direct quotes, and reference page listing and formatting, as appropriate to assignment and style) 5.0 No reference page is included. No citations are used. Reference page is present. Citations are inconsistently used. Reference page is included and lists sources used in the paper. Sources are appropriately documented, although some errors may be present. Reference page is present and fully inclusive of all cited sources. Documentation is appropriate and citation style is usually correct. In-text citations and a reference page are complete and correct. The documentation of cited sources is free of error. Total Percentage 100

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The Pathophysiology of Disorders

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The Pathophysiology of Disorders During the last 5 weeks, you have explored various body systems: neurological, cardiovascular, respiratory, and hematological. These four systems work together along with other body systems to complete a myriad of functions. For this reason, when disorders occur within one body system, it can create potentially devastating effects throughout the entire body. For instance, Parkinson’s disease is a disorder of the central nervous system, yet its alterations actually affect multiple body systems from the cardiovascular system to the gastrointestinal system. In this Assignment, you examine alterations associated with disorders, as well as the impact of the alterations on multiple body systems. To Prepare •From the list below, select a disorder of interest to you: •Alzheimer’s disease •Asthma in children •Chronic obstructive pulmonary disease (COPD) •Congestive heart failure •Hepatic disease (liver disease) •Hypertension •Hyperthyroidism and hypothyroidism •Seizures •Sepsis •Identify alterations associated with your selected disorder. Consider the pathophysiology of the alterations. Think about how these alterations produce pathophysiological changes in at least two body systems. •Reflect on how patient factors such as genetics, gender, ethnicity, age, and behavior might impact the pathophysiology of the alterations you identified, as well as the diagnosis and treatment of your selected disorder. •Review the “Mind maps—Dementia, Endocarditis, and Gastro-oesophageal Reflux Disease (GERD)” media in the Week 2 Learning Resources. Use the examples in the media as a guide to construct a mind map for the disorder you selected. Consider the epidemiology and clinical presentation of your selected disorder. To Complete Develop a 5- to 10-slide PowerPoint presentation that addresses the following: •Describe your selected disorder, as well as associated alterations. Explain the pathophysiology of the alterations, including changes that occur in at least two body systems. •Explain how genetics, gender, ethnicity, age, and behavior might impact the pathophysiology of the alterations you identified, as well as diagnosis and treatment of your selected disorder. •Construct a mind map for the disorder you selected. Include the epidemiology, pathophysiology of alterations, risk factors, and clinical presentation, as well as the diagnosis and treatment of the disorder 3 references minimum

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